About Us
The word ’trufast’ is a Norwegian word which means “faithful”.
Our goal at Trufast Tree Service is to offer honest, reliable, and excellent tree services, and to do it in such a way that it is a pleasure for our customers to work with us.
Trufast In Numbers
Our team
Trufast Tree Service was founded in 2017 by the owner, Kyle Theobald, and the now VP of Sales and Scheduling, Luke Smith. At the time of founding, there was a gap of service in the Springfield, Missouri market where all but a very select number of tree services were providing excellent service. We felt that by providing faithful, trustworthy service, we could establish a base in the greater Springfield area.
It is still our goal that in every touchpoint, our customer feels safe, respected, clear on the terms of the agreement, and impressed with the attitude and behavior of the crew. While we don’t always get it right, we are determined to make up for it when we understand we’ve messed up.
The naming of Trufast Tree Service is more unique than it looks at first glance. Rather than using the words faithful or fidelity, Kyle decided to use a word from his wife, Linn’s native language to describe the desired ethos of the company.
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The founding of Trufast is also unique because at the time of founding, Kyle Theobald and Luke Smith had only a few months of tree experience. We hired experienced professionals to fill the gaps of knowledge and looked for core members who could bring the expertise we needed as part of a developing leadership team. Throughout the launching years, we kept our to our ethos of excellence and won our place in the area. Luke has become the face of the company as he is the one who currently contacts nearly every customer we service.
We noticed that in general, the service industry has a bad reputation because their approach to service is more selfishly focused. As a result, we’ve been rewarded to see the results via our online reviews and through what our customers tell us!
We are extremely grateful to our customers in the Springfield area for welcoming us to the community and inviting us to partner with them in improving their properties.
Our leadership team includes Luke Smith, CJ Horsey, and Kyle Theobald.
Luke Smith
With Trufast since the very beginning, and the one who contacts nearly every customer we service. If you’ve talked to us before your job started, there’s a good chance it was Luke.
★★★★★“They were fantastic and fair... I spoke to Luke and gave me a very FAIR quote... The crew is very knowledgeable about how to safely remove the tree without it landing in my living room.”
CJ Horsey
Our second-longest-tenured crew member, and the one the rest of the team leans on to keep every truck and piece of equipment running right.
★★★★★“CJ communicated their plan and was very pleasant to talk to and knowledgeable about his work... My property was left in better shape than when they arrived.”
Kyle Theobald
Founded Trufast in 2017 and still owns it. Kyle named the company from his wife Linn’s native Norwegian, and set the standard the company runs on.
★★★★★“Luke and Kyle are professional, knowledgable, helpful, kind, and the team did a great job on my tree... They can’t be beat!”
Verified by someone other than us.
ISA Certified Arborist on staff
Luke Smith holds the International Society of Arboriculture’s Certified Arborist credential, #MW-6217A.
BBB Accredited Business
Accredited with the Better Business Bureau, which reviews complaint history and business practices before it accredits.
Top 3 in Springfield
Named one of Springfield’s three best tree services by Three Best Rated, on a 50-point inspection rather than paid placement.
What People Say About Us
We pride ourselves on professional, high-quality customer service. Our team is dedicated to making sure that you have an enjoyable experience working with us from estimate to final walk-through.
